Call advertising measurement

Notice version: 2026-10-27-google-call-measurement-v2

This notice covers eligible phone calls from Prior Law's Google ads, including calls made directly from an ad without visiting our website.

For new eligible U.S. ad calls covered by this notice, Prior Law may send Google Ads the caller phone number, original call time, time of the first paid Design Meeting, conversion type, and applicable permission status to measure advertising results. Reporting is on by default for calls that qualify unless you opt out. This default applies prospectively and does not enroll earlier calls. Where we use your explicit permission instead, we record it separately.

We do not include names, email addresses, legal details, recordings, summaries, documents, or payment amounts in these call reports. A phone number is identifying information; this reporting is not anonymous.

Turn off future reporting

Use Privacy Settings in your client portal, including before payment, or contact admin@prior.law or (540) 440-1001. You do not need to give measurement permission to opt out.

Your choice does not affect appointments, services, fees, or portal access. Turning reporting off applies to future reports and cannot recall information already sent to Google.

Separate privacy choices

This call reporting is separate from website cookies, click-based advertising measurement, and any explicit purchase-reporting permission. Confirming the country where you made a call and your current country supplies facts for the call reporting rules; it does not give permission or remove an opt-out. Unknown or unsupported situations remain on hold.

Read the Prior Law Privacy Policy for our broader information practices and Google's Privacy Policy for Google's practices.